Paratiana is a well known cachaça brand that receives the name and the origin denomination of the city where it is produced. Paraty is a historic city in the south of Rio de Janeiro, important to brazilian literacture and place of important revolts that later culminated in the independence of the country.
We navigated through cordel literature and illustration, a popular Brazilian literary gender, to find inspiration to this re-branding.

Graphic design | Structural design | Branding | 3D modeling

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